Home About Our Blog Exposure is the lifeline to small business - The Shire Amazing Race

                                                       

 

If you are running a small business, you will know that if the phone stops ringing or the 'contact us forms' stop coming, your business will show the effects very quickly. The speed in which your profit can rise or fall can be amazingly fast.

 

Keeping those enquiries coming is paramount to business success. That is where marketing and branding come in.  A strong business never stops marketing and this can take a variety of forms. Advertising, networking, exhibiting, public speaking, social media, digital media, print media, promotions, merchandising, the list goes on and on.

 

Branding and exposure, while not direct marketing are a strong part of your marketing plan. Customers tend to want to do business with organisations that they are familiar with. If they see your brand over and over again in the marketplace, it builds familiarity and helps people feel more comfortable in buying from you. Your brand and where you display it also makes a statement about who you are, what your ethos is, and what sort of an organisation you are.

 

It is said that you need to have your brand in front of a customer 3, 5, or even 7 times to be successful. While the specific number is not important, what is important is that you are frequently in front of your customers.

 

Aligning your brand with events and issues that you believe in and that reflect your own work culture is a great way to receive brand recognition.

 

For example Nine2Three is a proud sponsor of The Shire Amazing Race to be held on Saturday 21st March 2015 at Gunnamatta Pavilion at Gunnamatta Bay, Cronulla. If you have not heard about this you need to visit http://www.shireamazingrace.com.au 

 

Just like in the TV show, teams of two (you can pick your own team or they will allocate you a partner) will race around Cronulla completing a wide variety of events, puzzles  and tasks to find clues and move on to the next event.

 

As the organisers say ‘this action-packed pursuit will excite, challenge and inspire community spirit, whilst promoting fitness, fun and friendship’.

 

 

Raising money for the anti violence organisation, Enough is Enough, Nine2Three is proud to be a partner, in even a small way.  It is going to be a great day, heaps of fun and something I am sure you will never forget.

 

On top of that all businesses who are involved are receiving great branding not only on the day but right now! Check out http://www.shireamazingrace.com.au

 

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